Digital Marketing Manager

Marketing Online/Digital Marketing, Social Media Marketing
Consumer Goods Luxury Goods, Publisher, Technology/Online Digital Advertising English: Business Level

Position Title: Digital Marketing Manager

About the Company: A media company focusing on digital publishing, luxury print publishing and events, with a strong presence in the South East Asia region

Main Responsibilities: 

  • Setting up initial profiles at a key social media (Instagram, Twitter, Facebook, YouTube, Pinterest)
  • Create and maintain a social media calendar, storyboards (YouTube)
  • Grow and maintain digital media and blogger relationship management
  • Develop primary keywords for SEO: perform ongoing keyword discovery, expansion and optimization
  • Perform various SEO tasks (on-page and off-page)
  • Manage, set-up, analyze and optimize Google Adwords and Facebook Ads campaigns
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keyword
  • Perform website analysis
  • Research and analyze competitor advertising links
  • Perform A/B testing, forecasting procedures
  • Create email marketing campaigns with various goals
  •  Handle e-commerce
  • Generate standardized daily, weekly, monthly reports
  • Directly reporting to the General Manager; will take on an individual contributor role

 

Qualifications:

  • Proven work experience in digital marketing and social media management
  • Solid experience working with Facebook Ad, Instagram, Twitter and Google Ads
  • Demonstrated experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Able to select the right keywords based on given topic
  • In-depth knowledge and understanding of SEO/SEM
  • Fast learner, hard working and always eager to go the extra mile
  • Superior problem solving skills with attention to detail

 

Directly contact the recruiter: Send your CV and work portfolio to lyca.arellano@rgf-executive.com.ph